Ted Lapidus founded the brand in 1951, he was one of the first designer among those who established the street fashion and fashionable jackets to cover, "uniform" and unisex style.   In 1963 , Ted Lapidus with “Chambre Syndicale de la Haute Couture Parisienne”. His fashion home was extravagance and perfection. He was a designer who loved the stars, including Bridget Bardo, John Lennon and The Beatles.   Ted Lapidus continues to develop internationally with the introduction of strictly selected products in various countries.